The definition of a woman's beauty in Lebanon is pretty f*cked up (excuse my french). I live in a country where it's very normal to walk around in a mall and see fifty girls with the same fake nose, middle aged women with TIGHT faces and pumped up lips. A country where people might not have enough money for their children's tuition but take loans from banks to have plastic surgery. It's really messed up. We even have tourists from the (Arabian) gulf who are only here to get plastic surgery. It's becoming a big part of the Lebanese culture, and I don't like it. Not one bit.
I need to clarify that I'm not against plastic surgery (in itself) or corrective surgery, it has done wonders for people who've been in accidents etc. I'm against the ABUSE of plastic surgery. Especially by those people who, in my opinion, don't even need it.
That is why I'm very proud to announce that for the first time in the history of Lebanon and the Middle East, a huge awakening campaign is being organized against the spread and abuse of plastic surgery among Arab women by three of the Middle East's makeup artists : Bassam Fattouh, Hala Ajam and Fady Kataya.
Recent studies show that Lebanon registers the highest number of plastic surgeries in the world, and the numbers are the rise. This was the trigger point that pushed the Middle East’s top 3 celebrity makeup artists Bassam Fattouh, Hala Ajam and Fady Kataya to step in and fuel the social awareness campaign, in an attempt to save what’s left of natural beauty in a country that’s so full of it! The 3 beauty experts will be taking on this initiative to sensitize people on the hazards and the downside of plastic surgery.
The initiative aims at clarifying the difference between corrective surgeries, done to beautify the look and boost self-confidence, and obsessive surgeries, which distort and hide the facial features and expressions.
In this huge wake-up call, Bassam, Hala and Fady will promote and reflect a prettier, more natural beauty image of the Arab woman, through applying different makeup techniques individually on one model’s face in order to show that women don’t need to go under the knife to reach their real beauty.
One of the other objectives of this campaign is to change people’s perception of the Arab woman and to see her as a naturally beautiful person rather than a plastic surgery addict.
Moreover, the 3 famed makeup artists will also be the spokespersons of this huge campaign, which is the first of its kind in the Middle East.
The reason why this awareness campaign will be successful is because Bassam, Hala and Fady are considered “top notch” in the Middle East, having worked with regional and international celebrities (Haifa Wehbe, Nancy Ajram, Elissa, Claudia Schiffer, Ester Canadas, and Queen Rania of Jordan to name a few).
The “Together for Natural Beauty” campaign will be backed by an intense marketing strategy, both offline and online. The beauty experts will be making TV appearances and interviews to talk about the subject. They will also prepare a shoot all together and several media will be present to shed the light on the event.
One thing’s sure: the beauty trio will be focusing on the social media awareness campaign rather than their clients or their career. They will also clarify that they are with reconstructive and corrective surgeries but are absolutely against deforming facial features.
I'm very glad to announce my support for this campaign, and I really hope it will change people's perceptions .